Banksy’s 2008 mural “Tesco Bag Flag” Tesco Generation is a fully-fledged state-of-the-nation address to a country eternally enraptured by supermarket special offers and consumer rights. It is also an elegy for the everyday beauty of street garbage and a triumphant intermingling of fine art and graffiti iconography. Having appeared in 2008 on the side of a pharmacy wall in London’s affluent borough of Islington, this piece was officially titled Very Little Helps in a wry inversion of another major supermarket chain, Asda’s, motto ‘Every Little Helps’. The original slogan hinges on the protagonist as working-class mother for whom every little saving on her weekly shop goes towards a slightly better standard of living. This friendly face of rampant capitalism has slowly seeped through into public life to become an established truth, with struggling families paying dutiful allegiance to their local supermarket chain. Known for his Situationist-esque sloganeering and witty social commentary, Banksy is also seen heaping scorn on the Tesco brand for finding loopholes in retail law so as to open more and more high-street branches. The most immediate casualty is, more often than not, small businesses and local grocery who are priced out of business, leaving the working family with fewer and fewer choices in which to make their much-needed savings. In a country driven mad by the false promises of consumer power, Banksy’s band of children saluting an improvised Tesco-bag flag, is a hearty call to passers-by to reconsider the effect of their weekly shopping trip.